Vivekananda School of Journalism & Mass Communication

Social Media Workshop

A guest lecture on “how to use social media platforms for promoting a college event?” was organised on September 30, 2019 for Semester Five students from 11:00 am to 12:30 pm in the Vivekananda Hall, sixth floor, VIPS.

The resource person for the session was Mr Abhishek Anand who is Head Media Relations-Integrated Centre for Consultancy Pvt. Ltd. (ICCPL). Prof. Sidharth Mishra, Chairperson VSJMC and Prof. (Dr) Charu Lata Singh welcomed Mr. Anand.

The objective behind organizing the guest lecture was to help the students learn how to use social media platforms for promoting events. Students are studying Event Management, New Media and Digital Media Marketing in Semester V and the lecture was an extension to classroom teaching-learning.

Mr Anand shared valuable tips on how to use Twitter, Facebook, Instagram and WhatsApp to improve reach. He also explained how creative designs can improve changes of increased social media promotions. The students were also encouraged to write blogs and were explained the interdependency of various social media platforms. The students participated in an engaging question and answer session and extended a vote of thanks to the facilitator.

The session was organised by the faculty members teaching event management.

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