Vivekananda School of Journalism & Mass Communication

Dr Vaishali Billa

Dr Vaishali Billa is an Associate Professor at the Vivekananda Institute of Professional Studies (VIPS), Guru Gobind Singh Indraprastha University, New Delhi with 17 years of teaching, research and academic administration experience.

Dr Vaishali Billa
Education
Education

Dr Vaishali holds a Doctorate in Advertising (Mass Communication) (2009) and Masters in Mass Communication with a specialization in Advertising (1996-1998) from Guru Jambheswar University of Science & Technology.

She has completed Post Graduate Diploma in Marketing (2010-2012) from Symbiosis, Pune. Dr Billa graduated in Arts with Honours in Geography (1993-1996) from Kurukshetra University, Kurukshetra.

She is a certified Microsoft Innovative Educator by Microsoft Educator Center (2020).

Work and Interests
Work and Interests

Presently she is an Associate Professor at Vivekananda Institute of Professional Studies (VIPS), Guru Gobind Singh Indraprastha University, New Delhi, 2008. Prior to this, she was working as a Guest Faculty, Department of Advertising Management & Public Relations, Faculty of Media Studies, Guru Jambheshwar University of Science & Technology, Hissar, Haryana (2003-2006).

Dr Billa has also contributed as Deputy Editor (Planning), IPU News, GGSIP University. She has served as the Founder Member, Academic Council, Vivekananda Institute of Professional Studies from October 2012- 2016 and also as the Founder Member of Editorial Board of Vivekananda Journal of Research, Vivekananda Institute of Professional Studies. She is also one of the members of IQAC and Department Convenor for NAAC, Vivekananda Institute of Professional Studies.

She also served as Controller of Examinations and Discipline, Vivekananda Institute of Professional Studies from April 2014 –2016 and as Deputy Controller of Examinations, Vivekananda Institute of Professional Studies from March 2014-April’2014. Prior to this, Dr Billa was the Associate Dean, Examinations, Vivekananda Institute of Professional Studies from December’2012–April’2014 and Associate Dean, Academics, Vivekananda Institute of Professional Studies.

She is one of the members of the Disciplinary Committee, Vivekananda Institute of Professional Studies. She is the editor of the annual magazine, ‘The Beginning’ of VSJMC for the last three years.

She has organised and co-organised various national & international conferences, workshops, academic conclaves, orientation programmes, and colloquiums at the institutional, state, national and international levels.

Writings & Published Work
Writings & Published Work

A specialist in communication & media studies, advertising and research in gender studies, Dr Billa has contributed to some very popular publications both as editor and writer. She recently edited a book on the latest media perspectives titled, ‘Revisiting Media Perspectives’ published by Vivekananda Institute of Professional Studies - Technical Campus.

She was also the part of Editorial Committee for a  three-volume collection of 30 essays titled ‘Synthesis – Integral Media Studies’, for scholars of Journalism and Mass Communication. She also edited a book titled, ‘Emerging Trends in Media and Communication Studies’. She edited and co-edited two National Conference Proceedings on ‘Media and Youth Engagement, Change, Development, Governance & Participation’ and ‘Women Empowerment, Skill Enhancement & Media: Prospects & Challenges’.

Dr Billa has published more than 35 research papers and chapters in various national & international journals and books of repute. She has also written chapters for the study material of Post Graduate Diploma in Advertising Management & Public Relations, Distance Mode, GJUS&T, Hisar.

Research & Projects
Research & Projects

Dr Vaishali Billa is a keen researcher and has conducted research in areas like Media Literacy, Media Education, Women & Media, Children & Media, Youth & Media and New Media.

She has organised international and national conferences, FDPs and media events. An active participant in conferences and media conclaves both at the national and international level; she has served as a resource person and chaired sessions in various universities and media organisations. With a keen sense of advertising, she has been involved with various student-driven initiatives to make awareness campaigns, and documentaries in Delhi around social and women issues to spread awareness among the masses.

She recently submitted a Documentary Film ‘Anterdhwani- 21 Years of Institutional Building of VIPS’, as a part of a minor research project sponsored by VIPS and prior to this assignment submitted a Minor Research Project on “Environmental Consciousness: Generating Awareness on Household Solid Waste Segregation”, sponsored by VIPS. She also coordinated the State Level Election Survey organised by CSDS (Centre for the Study of Developing Society), New Delhi.

Awards, Recognition & Membership
Awards, Recognition & Membership

Dr Vaishali Billa is conferred with the Best Academician of the Year Award 2022 - Global Eminence Awards 2022 by Bestow Edutrex International. Dr Billa is also serving as an external Member, Area Advisory Board (AAB) of Amity School of Communication  (ASCO), Amity University, Noida.

She is a Life Member of the Public Relations Society of India (PRSI), Delhi Chapter and All India Communication and Media Association (AICMA). She has been a member of Asian Media Information and Communication Centre (AMIC), Philippines.

Fellowship
Fellowship

Dr Vaishali Billa received a grant of Rs 10,000/- from ASIAN MEDIA INFORMATION AND COMMUNICATION CENTRE, Inc., Philippines for Presenting a paper titled 'Millennials’ Stress, Distress, and Stress-busters: The Role of Social Media’, in the 26th AMIC Annual Conference on Disturbing Asian Millennials: Some Creative Responses; June 7-9, 2018.

She also received the fund of Rs 10,000/- for a Documentary Film ‘Anterdhwani- 21 Years of Institutional Building of VIPS’, as a part of a minor research project sponsored by VIPS and prior to this assignment, she received a grant of Rs 10,000/- for a Minor Research Project on ‘Environmental Consciousness: Generating Awareness on Household Solid Waste Segregation', sponsored by VIPS.

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