Vivekananda School of Journalism & Mass Communication

Our Faculty

Dr. Mona Gupta

Dr. Mona Gupta is an expert in the area of Corporate Communications and Public Relations. She has been an educator & researcher in the field of Corporate Communications and Public Relations for the past 15 years.

Ms Mona Gupta
Education
Education

Dr. Mona Gupta has a Ph.D. in the field of Corporate Public Relations and an M.Phil. degree in Internal Public Relations and a Master’s degree in Mass Communications. She completed a Diploma in Mass Communication from Bharati Vidya Bhawan’s Sardar Patel College of Communication & Management. She is a graduate of English (Hons.) from Delhi University.  She also has an elementary-level certificate in French from Alliance Française de Delhi.

Books & Chapter Publications
Books & Chapter Publications

She published a book named Corporate Communication: Case studies from India with the international publisher Routledge, from the Taylor and Francis group. She is a licensed blogger with The Times of India and runs a page by the name of The Candid Communicator. Given her interest and expertise in the area of Internal corporate communication, she regularly contributes to various chapters. Her contributions include a chapter on Social media at the Workplace: An Overview. Some other works are Four Models of Public Relations, Public vs Stakeholders, Understanding Search Engine Marketing through Case Studies, and more. As an educator, she prepares the Course Contents for Open and State universities like IGNOU and Guru Jambeshwar University respectively.

Research Papers & Minor Projects
Research Papers & Minor Projects

Dr. Gupta has many International and National publications to her credit.  This includes Defining the Role of Public Relations in India’s Foreign Policy, Adoption and Adaptation of Communication Audit in Corporate Communications, Understanding the Role of Public Relations in Foreign Policy Formulation Process, Conceptual Evolution of Communication Audit: Significance of Digital Media, and many others.

Research Project on “Qualitative Analysis of Media Education as Edified by Affiliated Media Colleges in Delhi NCR: The Study of Various Universities and Private Affiliated Colleges” sponsored by Vivekananda Institute of Professional Studies during Academic Year 2014-15.

 

Guest Lectures & Speeches
Guest Lectures & Speeches

Dr. Gupta had organized a 15-days ‘Training in Self-Defence Techniques’ programme for girls from the college as well as from Haiderpur Village with Special Police Unit for Women and Children in the years 2018 and 2019. She has also organized a Bridge course on Release Writing for Media online right at the onset of the COVID-19 lockdown 2020.

Dr. Gupta, as part of the Placement and Counselling team, organized Counselling and placement sessions with Industry experts, a session on ‘Art of Resume writing and Interview Skills’, and a webinar on ‘Preparation for Higher Education’ specially for final year students.

She has collaborated with different organizations and organized social campaigns like an Anti-bullying campaign with Ahlcon International School., Donation drives – a collection of books/papers/colours in collaboration with Rotary Club for the Pehchaan - The Street School, and others.

Dr. Mona Gupta has strived to use innovative approaches in learning. She shares her passion by organizing live public relations campaigns and social campaigns on social causes for Health & Hygiene, Mental Health, Donation drives for NGOs, and many more. Her major works include the 2017 campaign on ‘Let’s Talk Depression’ with WHO, Cleanliness Drive with Safai karamacharis and training households on Garbage Segregation for Municipal Corporation of Gurgaon, conducting Psychometric Testing for 300 students followed by emotional competence workshops and training. Post-Covid, to fulfill the need for interaction and to develop social skills among the students, she initiated the concept of the Human Library. Considering the dynamics of the new normal, students were taught to make Video resumes and organize social media campaigns to equip themselves with the skills needed to meet the challenges of tomorrow. Most of all she instilled a love for learning among her students. Despite her many accomplishments & accolades, her fondest ones are the emails from her students who appreciate her, both for her knowledge and her innovative teaching styles.

Workshops and Conferences
Workshops and Conferences

Dr. Gupta has attended various workshops, faculty development programmes, orientation and refreshers courses at the University of Hyderabad, Himachal Pradesh University, Shimla, Delhi University, Guru Jambeshwar University, Hisar, IIMC, New Delhi, and many others. Dr. Gupta is a member of the External Research Committee of the Journalism department and has organized several Faculty Development Programmes both offline and online.

Dr. Gupta presents papers in National and International conferences. Her recent paper presentation was at the Centre for Management Studies, Jamia Millia Islamia, New Delhi on Emerging role of Corporate Communication during Covid 19- A sustainable story from Lock to Unlock of NTPC.  She has also presented a paper at PAN IIT International Management Conference, Roorkie 2018 on A Communication Audit of Corporate Communication: A Case Study of Power Grid Corporation of India. She has been a Co-Convener, Co-chair, and Moderator for National Conference organised by the department of Journalism and Mass Communication for the last four years.

 

Awards, Scholarships, and Recognitions
Awards, Scholarships, and Recognitions

Dr. Mona Gupta received the Best Researcher’s Award in the year 2021. She stood First in Ph.D. coursework and was offered a scholarship. She won the Best Paper Presenter Award in the year 2018 at the National Conference on Emerging Trends and Culture of New Media & Technologies. She has been receiving appreciation certificates almost every year either for her contribution to organising the online faculty development programme in the year 2018, for contributing to scholastic and co-scholastic initiatives in the year 2019, or for organizing and coordinating the Faculty Development Programme on ‘Developing Skills for Enhanced Teacher-Student Engagement’ in the year 2019 and many others. She even received a letter of appreciation from Pehchaan, the Street School for contributing towards charitable, non-profit, and social objectives.

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