Vivekananda School of Journalism & Mass Communication

Corporate Communication & Public Relations: Effective Communication Strategies

Vivekananda School of Journalism and Mass Communication organized a guest lecture on ‘Corporate Communications and Public Relations: Effective communication strategies’ from 11 am to 1 pm on 26th March, 2019.

Mr. Sarvesh Tiwari, Founder and Managing Director, Ms.Sandhna Arya, Manager Digital Wing and Ms. Prerna Dalakoti,Deputy Manager were the eminent speakers from PR Professionals, who shared their knowledge and expertise with 4th semester students on the above-mentioned topic.

The main objective of the lecture was to deliberate upon the communication strategies used for maintaining the reputation of corporate houses and how corporations communicate with their key audiences both internal and external. The students gained the knowledge of making effective communication strategies for media/entertainment organizations.

Further, the lecture also focused on the strategies implemented during crisis management.

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Being a prominent personality in his field, Mr. Sarvesh Tiwari shared his life’s journey, the struggles he had gone through to become a PR professional and his varied experiences in the PR industry. Ms. Sadhna Arya elaborated on the inevitable role and importance of social media in corporate communication.

Being a part of the PR team that handled the account of Lucknow Metro Rail Corporation, Ms Prerna Dalakoti gave an insight into the Lucknow Metro Rail Corporation case study, detailed the students about crisis that occurred before the Metro launch and how their PR team managed the crisis.

The queries of students were cleared and answered during the interactive session. It was a fruitful session for the students who got an exposure to the industry of public relations and corporate communication. The session concluded with the Dean-VSJMC, Dr. Charu Lata Singh giving a vote of thanks.

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